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Personal Space - packaging Sweden

An ambition of packaging the Swedish mentality. Swedes are in general concerned about keeping their distance to others and physical contact is often regarded as a very intimate thing. This box was constructed in an effort to give each Swede a small space which was all their own. Complete with a multitude of patterns for the interiour of the box, you can personalize your “personal space“ to your own liking. 

Focus areas: ideation, product design, packaging design.

© 2020 Åsa Ericson