Greenfood Group

Greenfood is one of the leading fruits and greens companies in the Nordics. They grow, source and distribute fresh produce for well knows food chains, restaurants and through their own sub brands.
 

The challenge in this multisite project was to design a framework that could cater to the needs of all the different Greenfood brands.

 

In this project we worked closely with the Greenfood while they were updating their entire brand, performing workshops and research to create a clear strategy for the rebranding and site functionality. While keeping the general layout clean and simple, we decided to spice things up with creative menu solutions, playful font stylings and lots and lots of crisp imagery.

Focus areas: Ideation, Strategy, UX-design, UI-design.

© 2020 Åsa Ericson