Bluewater Group

Bluewater is a worldwide corporation dealing in water purifiers and related products and services. They are on a mission to provide clean and safe drinking water to everyone.
 

This was a challenging project as it's a technically complex E-commerce  multisite with multiple markets and  languages, B2B and B2C target audiences as well as a diverse range of  products.

 

I was brought into this project at an early stage and took part in defining the site  architecture and structure. The tonality of the design has evolved throughout the project as new a new marketing strategy was adopted, but the design as displayed here is the foundation of  the E-commerce features of the website. The main objective during the design phase was to create flexible yet utilitarian design solutions that unify the diverse demands of the product range and target audiences.

Focus areas: Strategy, UX-design, UI-design.

© 2020 Åsa Ericson